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WordPress Speed Optimization Services

UNLEASH FAST PERFORMANCE WITH ADVANCED WORDPRESS OPTIMIZATION

Supercharge your WordPress site with expert optimization techniques for lightning-fast performance, improved user experience, and higher search rankings.
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Brandabl | WordPress Speed Optimization

WHY IS OPTIMIZING WORDPRESS PAGE-LOAD SPEED SO IMPORTANT?

When people search online, they expect speed. If your website takes too long to load or experiences outages, it can severely harm the user experience, your SEO metrics, and overall business performance. In fact, if your site takes longer than 3 seconds to load, nearly 40% of visitors will abandon it. Google now factors Core Web Vitals into search rankings, meaning a fast-loading site not only improves traffic and reduces bounce rates but also enhances conversions and overall user satisfaction.

Better Search Engine Rankings

Page speed is a critical SEO factor. Google prioritizes faster-loading websites in its search results. Speedier sites achieve higher rankings, attracting more traffic and leading to increased engagement and conversions.

Higher Conversions

Website speed directly impacts user experience. A slow site drives visitors away, while a fast one keeps them engaged, reducing bounce rates and boosting conversions.

Reduced Bounce Rate

Page speed has a direct effect on bounce rates and, consequently, revenue. A 2-second delay can lead to a 4.3% revenue drop and 3.75% fewer clicks. Google reports that the chance of a mobile visitor bouncing skyrockets by 123% when page load time increases from 1 to 10 seconds.

User Experience

Slow-loading websites harm user experience and damage perceptions of your brand. With more people browsing on mobile devices, most visitors are unlikely to return if they’ve faced slow loading times.

High-Quality Traffic

Optimizing your website for speed can help you attract high-quality traffic, as people are likelier to stay on a page if it loads quickly.

Higher Cost-Per-Click

Paid ad platforms like Google and Facebook factor in page-load speed when setting ad costs. Faster-loading sites benefit from lower cost-per-click rates, which can reduce your overall ad spend and improve your ROI.

Brandabl | WordPress Speed Optimization

WHAT CAUSES YOUR WORDPRESS PAGE SPEED TO SUFFER?

Poor Hosting Service
A slow WordPress site is often due to poor hosting. Shared hosting plans, while cheaper, can slow down your site by sharing server resources with many other sites. Additionally, outdated hardware or poorly optimized server configurations from some hosting providers can further degrade performance.

Issues With a Plugin(s)
Plugins are vital for WordPress functionality, but not all are created equal. Poorly coded plugins, conflicts between plugins, or those using excessive resources can slow down your site. Additionally, having too many plugins can strain your server and impact performance.

Big and Uncompressed Image Files
Large and uncompressed image files can significantly slow down your WordPress site. High-resolution images that aren’t optimized for the web take longer to load, leading to increased page load times. This can negatively affect user experience and SEO performance, causing visitors to leave and search engines to rank your site lower.

A Heavy Theme
A heavy WordPress theme can drastically slow down your website. Poorly coded themes or those packed with unnecessary features often include numerous scripts and assets that bloat your site, increasing load times. Additionally, themes not optimized for performance can cause conflicts with plugins and other elements, leading to further slowdowns.

Poorly Setup Caching
Proper caching is essential for website performance. If caching is set up poorly, it can result in slow load times and a poor user experience. Caching reduces server load by storing static versions of pages, allowing them to be served quickly without generating the page dynamically each time. Without effective caching, your server must process each request from scratch, causing delays and higher resource usage.

Unminified or Unusued CSS or Javascript
Unminified or unused CSS and JavaScript files can slow down your WordPress site by adding extra weight to your pages, which increases load times. Minifying these files removes unnecessary characters, such as white spaces and comments, reducing their size. Additionally, removing unused CSS and JavaScript streamlines performance by eliminating redundant code.

Ads or Popups
Ads and popups often come with heavy scripts, images, and external resources that can slow down load times and degrade user experience. Excessive or poorly optimized ads and popups can result in higher bounce rates and lower search engine rankings.

No or Poorly Configured Content Delivery Network
A Content Delivery Network (CDN) can greatly improve your WordPress site’s speed and performance by distributing content across multiple servers worldwide. Without a CDN, or with a poorly configured one, load times may be slower, especially for visitors far from your server. A well-configured CDN reduces latency and enhances load times by delivering content from the nearest server to the user.

HOW WE INCREASE YOUR WORDPRESS PAGE-LOAD SPEED

Optimize Images
We use lossless compression to optimize all your images without sacrificing quality. We’ll also auto-compress any images you upload in the future.

Render-blocking Resources
We move JavaScript/CSS files, Font Awesome and Google Fonts code where they won’t affect the loading time of visual elements for your visitors.

Minify Javascript and CSS
We concentrate all scripts and styles, minify and compress them, add expiring headers, cache your website and move styles to the page head and scripts to the footer.

Leverage Browser Caching
We set up a regularly-updated saved version of your website. When people visit your site, they’re showed a faster-loading cached version instead of having to load the entire website.

Enable Compression
We enable Gzip compression from your server or from where your assets are being delivered. This means lower loading times and an overall faster website.

Remove Query Strings
URLs with a “?” are not cached by certain proxy caching servers or CDNS. This could mean a missed opportunity for increased speeds, so we optimize them.

Review Server Response Time
Slow websites can often stem from living on an inadequate server. We will monitor your hosting provider’s resources and recommend changes if needed.

Combine Requests
We reduce the amount of requests your website calls out for by combine all your CSS and JS and moving what we can to the footer, which can help lower load times.

Lazy Loading Images
Lazy loading for iframes and images across your site decreases load time and saves bandwidth. We make sure not to use external JS libraries to keep the call outs to a minimum.

Inline Critical CSS
CSS is technically only supposed to be declared in the header, so we inline the most important CSS and load what’s not absolutely necessary after it has rendered the page.

Brandabl | WordPress Speed Optimization
KISSMETRICS STUDY

A 1-second delay in page response can result in a 7% decrease in conversions

1

Analysis

We thoroughly assess your website’s loading times, server response, and overall performance to pinpoint any factors slowing it down.

2

Recommendations

Based on our analysis, we provide tailored recommendations to enhance your website’s speed and performance.

3

Implementation

After you approve our recommendations, our team will proceed with implementing the changes on your website.

4

Testing

We thoroughly test all optimizations to ensure that everything runs smoothly and meets our high standards.

HOW IT WORKS

Our WordPress speed optimization process begins with a consultation to understand your requirements and identify why your website is slow. We then conduct a performance audit and provide a quote for complex sites. Based on the detailed performance report, we develop an action plan, which we initiate after discussing it with you. Once you approve the estimate and share the necessary credentials, we proceed with the internal optimization. We’ll contact you if we have any questions; otherwise, we complete the optimization and notify you of the results.

LET'S TALK!

WORDPRESS SPEED OPTIMIZATION FAQS

How long will it take to optimize my slow WordPress website?

Most WordPress speed optimization services are done within 7 working days. But it may vary depending on the website’s complexity.

Are you going to redesign/rebuild my website?

No! We will not make any design or functionality changes on your website.

How fast will my website be after availing your speed optimization service?

Although we don’t make blanket promises, most of the websites we have worked on load in under 2 seconds.

Do I need to migrate my hosting provider/company to avail your WordPress speed optimization services?

It is not needed if a reputed hosting company hosts your website. However, you may opt to migrate to our custom setup for the best results.

How do I check my website speed?

You can check your website speed using GTmetrix, PageSpeed Insights, or Web Page Test.

What are the plugins you work with?

It depends on the website. One size doesn’t fit all.

Are there any chances to face downtime while my site's speed is boosted?

No. We will work on a staging website if the site is complex enough. There will not be any downtime for most websites.

Do you have any money back or refund policy?

Of course! If we aren’t able to improve your website speed, we will 100% refund your money. However, no one has ever asked for a refund. They only gave us more work.

ACHIEVE LIGHTNING-FAST LOAD TIMES AND INCREASE YOUR REVENUE WITH EXPERT WORDPRESS OPTIMIZATION

Struggling with slow load times? Our expert WordPress optimization services will speed up your site, enhance user experience, and boost your revenue. Don’t let slow performance hold you back.
LET'S TALK!

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