Enhancing Brand Presence: Achieving a 120% Uplift in Conversions and an $80 Increase in Average Order Value
Our Approach
- Comprehensive Site Audit
- Visual Identity Enhancement
Content Strategy
- User Flow and Interaction Design
- UI/UX Design
- Custom Prototyping with Figma
- Custom Theme Development
- Performance Optimization
- Conversion Rate Optimization (CRO)
- Accessibility Improvements
A/B Testing
- Post-Launch Optimization
Fawn Design, a luxury leather handbag brand, specializes in offering high-quality, minimalist-designed bags that cater to busy, stylish women. As the brand grew in popularity, it faced the challenge of standing out in a highly competitive market while ensuring a seamless shopping experience for its customers. The brand was looking to enhance its online presence, improve its conversion rates, and increase its average order value.
Fawn Design partnered with Brandabl to achieve these goals and elevate their eCommerce store to better reflect the sophistication and functionality of their products. With a strong focus on user experience, design, and conversion optimization, we embarked on a strategic overhaul of the brand’s online store.
Introduction & Challenge
Fawn Design’s previous website struggled to align with the premium quality of their products, presenting several key challenges:
• Weak Branding & Trust: The site lacked a cohesive brand identity, making it difficult for customers to trust the brand as a premium business.
• High Bounce Rate & Low Conversions: Poor design and user experience led to high bounce rates and low conversion rates, preventing visitors from completing purchases.
• Low Average Order Value & ROI: The absence of cross-selling and upselling features resulted in low order values, while the site failed to generate an adequate return on investment.
Approach & Solution
To address the challenges and deliver a high-performing site, we took a strategic approach that focused on improving the design, user experience, and functionality. The process involved the following key steps:
• Conducted a site audit and customer journey mapping to identify pain points.
• Created a custom Figma prototype to ensure a user-friendly, visually engaging design.
• Rebuilt the Shopify site with a lightweight, clean-coded theme for faster load times and mobile responsiveness.
• Improved navigation with intuitive product filtering and applied strategic CRO techniques to drive conversions.
• Performed rigorous testing and post-launch monitoring to ensure a seamless user experience.
Results & Conclusion
The impact of the redesign was immediate and measurable:
• 120% Increase in Conversions: The revamped website, coupled with a high-performance custom Shopify 2.0 theme, significantly boosted conversions, driving more visitors to complete their purchases.
• $80 Increase in Average Order Value: The introduction of cross-selling, upselling, and cart optimization features encouraged customers to spend more per order, resulting in a notable increase in average order value.
• Reduced Bounce Rate by 40%: The visually appealing and user-friendly design helped keep visitors on the site longer, leading to a significant 40% reduction in bounce rates.
• 200% Increase in Add to Cart: Enhanced product presentation and streamlined cart features led to a 200% increase in customers adding items to their cart.
• Stronger Brand Presence: The redesigned site better aligned with Fawn Design’s premium brand identity, instilling greater trust and credibility with customers.
The redesigned Shopify website for Fawn Design showcases the impact of a tailored eCommerce strategy. By focusing on premium branding, user experience, and optimized functionality, the project transformed the website into a high-performing platform. With significant improvements in conversions, average order value, and engagement, the site is now well-positioned to drive continued growth and success in the competitive online marketplace.
