From Struggles to Success: How a Shopify Redesign Increased Conversions by 500%
Brand: American Ostrich Farms
Industry: Food & Beverage
Website: americanostrichfarms.com
Date: Oct, 2023
Our Approach
- Comprehensive Site Audit
- Customer Journey Mapping
- UI/UX Research and Wireframing
- Custom Figma Prototyping
- Custom Theme Development
- Enhanced Mobile Responsiveness
- Conversion Rate Optimization (CRO)
- Improved Product Discovery
- Optimized Performance
- Integration of Custom Features
- Rigorous Testing and QA
- Post-Launch Optimization
Introduction & Challenge
American Ostrich Farms, a leader in sustainable ostrich farming, faced a significant eCommerce challenge. Despite steady traffic, their Shopify website had a low conversion rate of just 0.5%. The outdated design, slow load times, and clunky user experience hindered engagement, while a poorly optimized checkout process and limited customization options prevented conversions.
• Low Conversion Rate
• Outdated Design
• Slow Load Times
• Poor User Experience
• Limited Customization
• Inefficient Checkout Process
Approach & Solution
To address the challenges and deliver a high-performing site, we took a strategic approach that focused on improving the design, user experience, and functionality. The process involved the following key steps:
• Conducted a site audit and customer journey mapping to identify pain points.
• Created a custom Figma prototype to ensure a user-friendly, visually engaging design.
• Rebuilt the Shopify site with a lightweight, clean-coded theme for faster load times and mobile responsiveness.
• Improved navigation with intuitive product filtering and applied strategic CRO techniques to drive conversions.
• Performed rigorous testing and post-launch monitoring to ensure a seamless user experience.
Results & Conclusion
The impact of the redesign was immediate and measurable:
• Conversion Rate Surge: The conversion rate jumped from 0.5% to 3%, a 500% increase.
• Improved Performance: Faster page load times significantly reduced bounce rates.
• Enhanced User Experience: Shoppers now enjoy seamless navigation and an engaging browsing experience.
• Stronger Customer Trust: A polished, professional design helped instill confidence and encouraged repeat purchases.
The redesigned Shopify website for American Ostrich Farms demonstrates the power of a well-executed eCommerce strategy. By focusing on user experience, design, and functionality, the project transformed the site into a high-converting platform, driving significant business growth. With improved user engagement and satisfaction, the website is now positioned to continue thriving in the competitive online marketplace.
